Computer and software companies have been courting students for decades, and now school administrators are becoming the target of smart SaaS and cloud computing service providers. The most notorious examples of using classroom marketing tactics to gain a long-term strategic advantage are Apple and Google. Apple targeted a new generation of corporate end-users long before they entered the workplace by enticing them with brightly colored eMacs. Google has been giving away Google Apps to get them hooked on its simple collaboration tools.
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Learning the Business Value of SaaS
Posted by: Jeffrey M. Kaplan February 14, 2014 05:00 AMComputer and software companies have been courting students for decades, and now school administrators are becoming the target of smart SaaS and cloud computing service providers. The most notorious examples of using classroom marketing tactics to gain a long-term strategic advantage are Apple and Google. Apple targeted a new generation of corporate end-users long before they entered the workplace by enticing them with brightly colored eMacs. Google has been giving away Google Apps to get them hooked on its simple collaboration tools.