LinkedIn is making a fresh push into the original content market by opening up its publishing platform. The company until now allowed only selected “influencers” to use the service’s long-form publishing tools to craft posts offering professional advice, insights and inspiration to other users. Such influencers have tended to be well-known figures, including President Barack Obama, Virgin Group founder Richard Branson, and Martha Stewart Living Omnimedia chair Martha Stewart.
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LinkedIn Beats the Bushes for Quality Content
Posted by: Kris Holt February 19, 2014 12:44 PMLinkedIn is making a fresh push into the original content market by opening up its publishing platform. The company until now allowed only selected “influencers” to use the service’s long-form publishing tools to craft posts offering professional advice, insights and inspiration to other users. Such influencers have tended to be well-known figures, including President Barack Obama, Virgin Group founder Richard Branson, and Martha Stewart Living Omnimedia chair Martha Stewart.