At nearly 30 hours per week, video consumption in the average U.S. broadband household has increased approximately 29 percent since 2010. Although the TV set remains the most popular platform, its usage rates have remained relatively constant, at about 83 percent. However, the time spent consuming video on a computer, mobile phone or tablet grew from 17 percent of total viewing hours to 36 percent, and the percentage of U.S. broadband households watching video on computers, tablets, and smartphones also jumped significantly.
Loading ...
Appeasing Consumers' Insatiable Appetite for Online Video
Posted by: Brett Sappington March 3, 2014 05:00 AMAt nearly 30 hours per week, video consumption in the average U.S. broadband household has increased approximately 29 percent since 2010. Although the TV set remains the most popular platform, its usage rates have remained relatively constant, at about 83 percent. However, the time spent consuming video on a computer, mobile phone or tablet grew from 17 percent of total viewing hours to 36 percent, and the percentage of U.S. broadband households watching video on computers, tablets, and smartphones also jumped significantly.