Zynga COO Clive Downie on Monday announced the early rollout three mobile-first games: FarmVille 2: Country Escape, New Zynga Poker and New Words With Friends. The soft launch is taking place in certain markets before the games’ formal debut in June. The release as a key part of a larger strategy to regain its momentum. Zynga long has been indicating that it realizes the niche it carved out for itself during its heyday — when all it had to do was sell virtual goods via Facebook’s platform — was gone.
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Zynga Trots Out New Mobile Versions of Old Favorites
Posted by: Erika Morphy March 4, 2014 05:00 AMZynga COO Clive Downie on Monday announced the early rollout three mobile-first games: FarmVille 2: Country Escape, New Zynga Poker and New Words With Friends. The soft launch is taking place in certain markets before the games’ formal debut in June. The release as a key part of a larger strategy to regain its momentum. Zynga long has been indicating that it realizes the niche it carved out for itself during its heyday — when all it had to do was sell virtual goods via Facebook’s platform — was gone.