Facing unrelenting pressure to come up with a new killer device, along with strong competition from Android smartphones, Apple on Tuesday unveiled lower-cost versions of its iPhone 5c and 9.7-inch iPad. The company debuted an 8-GB version of the 5c in Europe, and it revived the iPad 4, calling it the “iPad with Retina display.” Both items are offered at what are relatively low prices for Apple devices — but that may not negatively impact the company’s image as a producer and purveyor of premium products.
Loading ...
Apple Flirts With Lower-End Mobile Market
Posted by: Richard Adhikari March 18, 2014 01:26 PMFacing unrelenting pressure to come up with a new killer device, along with strong competition from Android smartphones, Apple on Tuesday unveiled lower-cost versions of its iPhone 5c and 9.7-inch iPad. The company debuted an 8-GB version of the 5c in Europe, and it revived the iPad 4, calling it the “iPad with Retina display.” Both items are offered at what are relatively low prices for Apple devices — but that may not negatively impact the company’s image as a producer and purveyor of premium products.