Pandora last week said it would increase its monthly charge for new users who sign on to its ad-free service by US$1 a month. Starting in May, the price for users who want to pay month by month will be $4.99. Existing Pandora One monthly subscribers will not experience a price increase at this time and will continue to pay $3.99 per month. Pandora made other tweaks to its pricing model, as well. The annual subscription option, at $36, is ending. In its place will be a “discounted loyalty price” of $3.99 per month, which equals $47.88 per year.
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Pandora Pumps Up the Pricing
Posted by: Erika Morphy March 24, 2014 11:22 AMPandora last week said it would increase its monthly charge for new users who sign on to its ad-free service by US$1 a month. Starting in May, the price for users who want to pay month by month will be $4.99. Existing Pandora One monthly subscribers will not experience a price increase at this time and will continue to pay $3.99 per month. Pandora made other tweaks to its pricing model, as well. The annual subscription option, at $36, is ending. In its place will be a “discounted loyalty price” of $3.99 per month, which equals $47.88 per year.