Bogus web traffic is creating a crisis for advertisers on the Web. Advertisers pay for page views. They assume that those views are tied to living eyeballs. When those views aren’t tied to eyeballs — as when they’re generated by automated means — advertisers can get testy. That’s what’s starting to happen, and a recent comScore estimate of the automated traffic on the Internet — 36 percent — isn’t helping matters. That number is astonishing, noted Ziff Davis CEO and IAB Chairman Vivek Shah at the IAB’s recent annual leadership conference.
The advertisers are welcome to send as many ads my way as they like, just so long as I don't have to see them. So if it was possible I would be quite happy for them to use my band width, while I get on with reading interesting and informative articles.
Of course if those same advertisers came to the realisation that they could instead of bugging us all with crappy ads, instead starting producing interesting and informative articles, not just glorified advertorials, then their products might get more mind space, and they might find their money better spent. Of course that would require genuine creativity on their part.
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Headless Web Traffic Threatens Internet Economy
Posted by: John P. Mello Jr. March 25, 2014 10:42 AMBogus web traffic is creating a crisis for advertisers on the Web. Advertisers pay for page views. They assume that those views are tied to living eyeballs. When those views aren’t tied to eyeballs — as when they’re generated by automated means — advertisers can get testy. That’s what’s starting to happen, and a recent comScore estimate of the automated traffic on the Internet — 36 percent — isn’t helping matters. That number is astonishing, noted Ziff Davis CEO and IAB Chairman Vivek Shah at the IAB’s recent annual leadership conference.
Of course if those same advertisers came to the realisation that they could instead of bugging us all with crappy ads, instead starting producing interesting and informative articles, not just glorified advertorials, then their products might get more mind space, and they might find their money better spent. Of course that would require genuine creativity on their part.