Disney this week announced it would acquire Maker Studios, a provider of short-form videos, for at least $500 million — a number that could go up if Maker meets performance targets. Maker’s videos account for more than 5.5 billion monthly views on YouTube — it has 380 million subscribers. Among its more than 55,000 YouTube channels are the popular Epic Rap Battles of History, Snoop Lion’s WestFestTV and PewDiePie, a Swedish comedian with more than 25 million subscribers.
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Disney Snaps Up Maker to Court Millennials
Posted by: Rachelle Dragani March 26, 2014 05:55 AMDisney this week announced it would acquire Maker Studios, a provider of short-form videos, for at least $500 million — a number that could go up if Maker meets performance targets. Maker’s videos account for more than 5.5 billion monthly views on YouTube — it has 380 million subscribers. Among its more than 55,000 YouTube channels are the popular Epic Rap Battles of History, Snoop Lion’s WestFestTV and PewDiePie, a Swedish comedian with more than 25 million subscribers.