HTC this week announced the HTC One M8, a new model of its flagship smartphone. When the HTC One made its debut last year, AT&T Mobility sent me one to test drive. I thought it was very well designed. However, what it had in substance, the HTC One lacked in brand recognition, marketing, advertising and public relations. Let’s face it, HTC is not a well known and loved brand. Will it be different this year? HTC is trying once again. Will it be more successful this time, or will it continue to be invisible in the marketplace?
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HTC Needs to Turn Up the Heat
Posted by: Jeff Kagan March 27, 2014 05:58 AMHTC this week announced the HTC One M8, a new model of its flagship smartphone. When the HTC One made its debut last year, AT&T Mobility sent me one to test drive. I thought it was very well designed. However, what it had in substance, the HTC One lacked in brand recognition, marketing, advertising and public relations. Let’s face it, HTC is not a well known and loved brand. Will it be different this year? HTC is trying once again. Will it be more successful this time, or will it continue to be invisible in the marketplace?