There you are, strolling down the coffee and tea aisle at the supermarket when you get an alert on your smartphone that you can get extra points in the store’s reward program if you purchase a certain brand of coffee. Are you annoyed — or perhaps really vexed — that you have been tracked with such precision that the merchant knows not only that you are in the store — but also which food aisle you are in? Or are you pleased to take advantage of the extra reward points?
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Smartphone Tracking: How Close Is Too Close?
Posted by: John K. Higgins April 4, 2014 02:20 PMThere you are, strolling down the coffee and tea aisle at the supermarket when you get an alert on your smartphone that you can get extra points in the store’s reward program if you purchase a certain brand of coffee. Are you annoyed — or perhaps really vexed — that you have been tracked with such precision that the merchant knows not only that you are in the store — but also which food aisle you are in? Or are you pleased to take advantage of the extra reward points?