Twitter has announced new ways for advertisers to connect with targets both on and off the site. The new ad offering is the first integration between Twitter and MoPub, the mobile advertising exchange that Twitter acquired last year. With the partnership, advertisers will be able to launch ad campaigns that run across the entire Twitter Publisher Network. That encompasses 241 million monthly active users on Twitter, as well as roughly 1 billion people who use the apps in MoPub’s ad exchange.
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Twitter Makes Bold Moves in Mobile Ad Game
Posted by: Rachelle Dragani April 17, 2014 03:25 PMTwitter has announced new ways for advertisers to connect with targets both on and off the site. The new ad offering is the first integration between Twitter and MoPub, the mobile advertising exchange that Twitter acquired last year. With the partnership, advertisers will be able to launch ad campaigns that run across the entire Twitter Publisher Network. That encompasses 241 million monthly active users on Twitter, as well as roughly 1 billion people who use the apps in MoPub’s ad exchange.