As the competition around video services has increased, a common theme has arisen among the various players in the market: The interface matters. For video services, particularly those offered online, the user interface is the face of the service to the consumer. For this reason, the focus on the user interface for video services is higher than at any time in the past. The technology used to view and find video content has changed drastically over the years, but the primary methods that consumers use for discovery have changed little.
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The Role of the UI in Video Discovery
Posted by: Brett Sappington April 28, 2014 05:40 AMAs the competition around video services has increased, a common theme has arisen among the various players in the market: The interface matters. For video services, particularly those offered online, the user interface is the face of the service to the consumer. For this reason, the focus on the user interface for video services is higher than at any time in the past. The technology used to view and find video content has changed drastically over the years, but the primary methods that consumers use for discovery have changed little.