Amazon is now allowing consumers to add items to their shopping cart simply by sending a reply on Twitter. Users who connect their accounts on the two services can add a product they see in a Twitter link to their Amazon shopping cart simply by replying to the tweet with the hashtag #AmazonCart — or #AmazonBasket if they are located in the UK. The feature is available only in the U.S. and the UK at present. The system saves items to carts but does not automatically make purchases.
Amazon extending its reach into social hubs where web users are congregating and discussing products is an obvious strategy to defend itself against the rise of alternative social retail hubs. Amazon declined to confirm how many companies it have signed up to tweet out product links that are identifiable as being sold on Amazon.
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Amazon Rolls Its Shopping Carts Onto Twitter's Turf
Posted by: Kris Holt May 5, 2014 12:07 PMAmazon is now allowing consumers to add items to their shopping cart simply by sending a reply on Twitter. Users who connect their accounts on the two services can add a product they see in a Twitter link to their Amazon shopping cart simply by replying to the tweet with the hashtag #AmazonCart — or #AmazonBasket if they are located in the UK. The feature is available only in the U.S. and the UK at present. The system saves items to carts but does not automatically make purchases.