Google on Monday announced it is rolling out a new feature for Google Now that aims to blend the brick-and-mortar and online retail worlds. Available now for Android phones, the feature notifies users when they’re physically near a store that might have a recently searched-for item available. For instance, a person who searched on Google for a specific surfboard would receive an alert when walking near a store that normally carries that particular model. The feature doesn’t go so far as to inform the user whether the item currently is in stock.
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Google Now Could Turn E-Commerce on Its Ear
Posted by: Rachelle Dragani May 6, 2014 12:38 PMGoogle on Monday announced it is rolling out a new feature for Google Now that aims to blend the brick-and-mortar and online retail worlds. Available now for Android phones, the feature notifies users when they’re physically near a store that might have a recently searched-for item available. For instance, a person who searched on Google for a specific surfboard would receive an alert when walking near a store that normally carries that particular model. The feature doesn’t go so far as to inform the user whether the item currently is in stock.