Small businesses have been an elusive market for sellers of online advertising. That’s because the value proposition of those ads is a tough sell. Facebook hopes to reduce some of the resistance in the small business community to advertising online with a series of summer boot camps, dubbed “Facebook Fit,” that combine business advice with a soft sell for Net marketing. “We’re creating Facebook Fit so SMBs can achieve success in every aspect of their business,” said Dan Levy, Facebook’s director of small business.
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Facebook Seeks Better Fit With Small Biz
Posted by: John P. Mello Jr. May 7, 2014 02:50 PMSmall businesses have been an elusive market for sellers of online advertising. That’s because the value proposition of those ads is a tough sell. Facebook hopes to reduce some of the resistance in the small business community to advertising online with a series of summer boot camps, dubbed “Facebook Fit,” that combine business advice with a soft sell for Net marketing. “We’re creating Facebook Fit so SMBs can achieve success in every aspect of their business,” said Dan Levy, Facebook’s director of small business.