Aiming in part to counteract losses sustained on its Wii U gaming device, Nintendo reportedly is setting its sights on emerging markets and planning a brand-new console and games with those markets in mind. Nintendo CEO Satoru Iwata last week cited higher entertainment budgets among many emerging nations’ middle-class consumers as part of his company’s rationale for looking farther afield in a more concerted way than before. It appears the new hardware and games will be designed for consumers with lower incomes and less gaming experience.
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Nintendo's Plan B
Posted by: Katherine Noyes May 12, 2014 06:55 AMAiming in part to counteract losses sustained on its Wii U gaming device, Nintendo reportedly is setting its sights on emerging markets and planning a brand-new console and games with those markets in mind. Nintendo CEO Satoru Iwata last week cited higher entertainment budgets among many emerging nations’ middle-class consumers as part of his company’s rationale for looking farther afield in a more concerted way than before. It appears the new hardware and games will be designed for consumers with lower incomes and less gaming experience.