Google last week acquired restaurant website builder Appetas, a move that could strengthen its relationships with small businesses and ratchet up competition with Yelp, which currently dominates the restaurant review scene. Appetas helps restaurants increase their online presence by building out professional websites that can be integrated with locally focused services such as GrubHub, OpenTable and Foursquare.
In announcing the acquisition, Appetas noted that the two companies had similar goals for simplifying life for business owners.
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Google Picks Up Appetas
Posted by: Rachelle Dragani May 12, 2014 11:01 AMGoogle last week acquired restaurant website builder Appetas, a move that could strengthen its relationships with small businesses and ratchet up competition with Yelp, which currently dominates the restaurant review scene. Appetas helps restaurants increase their online presence by building out professional websites that can be integrated with locally focused services such as GrubHub, OpenTable and Foursquare.
In announcing the acquisition, Appetas noted that the two companies had similar goals for simplifying life for business owners.