Yahoo is in advanced talks to launch its own online video channel this year, a product meant to rival Google’s YouTube, based on a report citing unnamed sources. The news has intrigued the online video and advertising industry because it would introduce some very welcome competition into this channel, owned largely — but not completely — by Google. Yahoo reportedly hopes that generous revenue-sharing arrangements will attract producers and content creators. YouTube takes a 45 percent cut.
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Wheels Greased for Summer Yahoo-Tube Debut
Posted by: Erika Morphy May 28, 2014 04:47 PMYahoo is in advanced talks to launch its own online video channel this year, a product meant to rival Google’s YouTube, based on a report citing unnamed sources. The news has intrigued the online video and advertising industry because it would introduce some very welcome competition into this channel, owned largely — but not completely — by Google. Yahoo reportedly hopes that generous revenue-sharing arrangements will attract producers and content creators. YouTube takes a 45 percent cut.