Apple grew from a small Microsoft competitor in the 1990s, to the tech giant of the 2000s. However, since Steve Jobs’ passing a few short years ago, Apple has changed. At the same time, the industry has changed. Today, Google and Samsung offer strong competition. Apple now has to do something it never had to do before: market. Let’s roll the camera back for a minute. This sounds familiar — like the same problem BlackBerry started having when the iPhone was born. I warned BlackBerry of the coming disaster, but its leaders thought I was crazy.
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Apple's Crucial Marketing Challenge
Posted by: Jeff Kagan June 12, 2014 06:50 AMApple grew from a small Microsoft competitor in the 1990s, to the tech giant of the 2000s. However, since Steve Jobs’ passing a few short years ago, Apple has changed. At the same time, the industry has changed. Today, Google and Samsung offer strong competition. Apple now has to do something it never had to do before: market. Let’s roll the camera back for a minute. This sounds familiar — like the same problem BlackBerry started having when the iPhone was born. I warned BlackBerry of the coming disaster, but its leaders thought I was crazy.