Facebook on Thursday announced it will soon move to interest-based advertising, almost three years after archrival Google, and well after other major players such as Yahoo and Amazon. It also will introduce “ad preferences,” a tool accessible from every ad on Facebook that will explain why users were served an ad, and let them remove interests that form the basis on which that ad is served. Further, users can opt out of receiving targeted ads using the Digital Advertising Alliance’s opt-out tool.
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Facebook Plunges Into Online Ad Mainstream
Posted by: Richard Adhikari June 12, 2014 01:58 PMFacebook on Thursday announced it will soon move to interest-based advertising, almost three years after archrival Google, and well after other major players such as Yahoo and Amazon. It also will introduce “ad preferences,” a tool accessible from every ad on Facebook that will explain why users were served an ad, and let them remove interests that form the basis on which that ad is served. Further, users can opt out of receiving targeted ads using the Digital Advertising Alliance’s opt-out tool.