Christmas came late, or not at all, for many retailers in 2013, with holiday foot traffic down by nearly 50 percent compared to just three years earlier. Many brick-and-mortar stores are on a knife’s edge. The closing of Best Buy and Sears stores around the U.S. suggests that the retail giants of the past decades are vulnerable to shifting trends, including the move to digital commerce. Worldwide B2C e-commerce sales will increase by 20.1 percent this year to reach $1.5 trillion. In three years, the category will hit $2.4 trillion.
Interesting article. People have become very tech savvy these days and expect something beyond the traditional brick and mortar experience. Retailers who adopt a multichannel approach and act according to the current requirements will do well in offering a better service to the consumer and build a strong relationship.
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3 Brick-and-Mortar Retailers Doing it Right Online
Posted by: Stephen Tanenbaum June 30, 2014 07:11 AMChristmas came late, or not at all, for many retailers in 2013, with holiday foot traffic down by nearly 50 percent compared to just three years earlier. Many brick-and-mortar stores are on a knife’s edge. The closing of Best Buy and Sears stores around the U.S. suggests that the retail giants of the past decades are vulnerable to shifting trends, including the move to digital commerce. Worldwide B2C e-commerce sales will increase by 20.1 percent this year to reach $1.5 trillion. In three years, the category will hit $2.4 trillion.