Mobile payment app Isis is focusing on rebranding following the emergence of the militant Islamic State of Iraq and Syria, or ISIS. ISIS has gained notoriety in recent weeks for its links to violent strikes in Iraq. Not wanting its company to be associated with that group, Isis announced Monday that it will be working on a rebranding strategy over the coming months.
The company didn’t reveal a new name yet, and said that until a new brand launches it remains committed to growing its mobile payments ecosystem.
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What's in a Name? Ask the Other Isis
Posted by: Rachelle Dragani July 9, 2014 05:00 AMMobile payment app Isis is focusing on rebranding following the emergence of the militant Islamic State of Iraq and Syria, or ISIS. ISIS has gained notoriety in recent weeks for its links to violent strikes in Iraq. Not wanting its company to be associated with that group, Isis announced Monday that it will be working on a rebranding strategy over the coming months.
The company didn’t reveal a new name yet, and said that until a new brand launches it remains committed to growing its mobile payments ecosystem.