The video content industry long has relied on pay-TV services as a significant revenue source, but digital technologies — namely over-the-top, or OTT, services — are impacting pay-TV rights and revenues. Nearly two-thirds of U.S. broadband households now own one or more devices capable of delivering online content to TV sets, and younger viewers have altered their video consumption habits in response to these new technologies. Live/linear broadcast TV accounted for just 51 percent of all video consumed on a TV in early 2014.
Loading ...
Pay TV Could Find a Silver Lining in the Looming OTT Cloud
Posted by: Glenn Hower July 23, 2014 04:36 PMThe video content industry long has relied on pay-TV services as a significant revenue source, but digital technologies — namely over-the-top, or OTT, services — are impacting pay-TV rights and revenues. Nearly two-thirds of U.S. broadband households now own one or more devices capable of delivering online content to TV sets, and younger viewers have altered their video consumption habits in response to these new technologies. Live/linear broadcast TV accounted for just 51 percent of all video consumed on a TV in early 2014.