Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. Facebook cracked the $1 billion mark for mobile ads in Q1. “The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year,” said Andreas Scherer, managing partner at Salto Partners. “The company answered in the best possible way — by simply beating market expectations.”
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Facebook Rolls in Mobile Ad Dough
Posted by: Richard Adhikari July 24, 2014 03:19 PMFacebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. Facebook cracked the $1 billion mark for mobile ads in Q1. “The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year,” said Andreas Scherer, managing partner at Salto Partners. “The company answered in the best possible way — by simply beating market expectations.”