Another Yahoo acquisition hit the news last week — Flurry Analytics, and it was widely seen as a bid to raise the company’s profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide. “With ad spending quickly shifting from desktop to mobile, Yahoo has to make moves like this to remain viable,” remarked Cathy Boyle, a senior analyst at eMarketer.
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Yahoo's in a Flurry Over Mobile Advertising
Posted by: Richard Adhikari July 28, 2014 07:06 AMAnother Yahoo acquisition hit the news last week — Flurry Analytics, and it was widely seen as a bid to raise the company’s profile in the hot mobile ad market. Mobile advertising will exceed $31 billion this year, eMarketer has predicted. The market currently is dominated by Facebook and Google, which together account for more than 75 percent of all mobile ads worldwide. “With ad spending quickly shifting from desktop to mobile, Yahoo has to make moves like this to remain viable,” remarked Cathy Boyle, a senior analyst at eMarketer.