Target last week introduced In a Snap, a new image-recognition app that lets users buy products from the pages of select magazine and printed ads. It is unlike earlier variations of such apps in that consumers don’t have to scan codes or follow a link to buy a product. It works like this: You select an ad and take a picture with your mobile device camera. A snap sound alerts you when information about the product is displayed, and it can then be purchased from Target on the spot.
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Target Adds a Ripple to Image-Recognition Pool
Posted by: Erika Morphy July 31, 2014 10:56 AMTarget last week introduced In a Snap, a new image-recognition app that lets users buy products from the pages of select magazine and printed ads. It is unlike earlier variations of such apps in that consumers don’t have to scan codes or follow a link to buy a product. It works like this: You select an ad and take a picture with your mobile device camera. A snap sound alerts you when information about the product is displayed, and it can then be purchased from Target on the spot.