Last November, when priceline.com (Nasdaq: PCLN) began selling groceries online, it was anybody’s guess whether the public would take the bait. Now, two months later, priceline.com has more than 75,000 members in its “name-your-own-price” WebHouse Club grocery service, and the company is looking to penetrate a number of markets in the Northeastern quadrant of the United States.
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Is Grocery Shopping A Key To B2C E-Commerce?
Posted by: Paul A. Greenberg January 5, 2000 12:00 AMLast November, when priceline.com (Nasdaq: PCLN) began selling groceries online, it was anybody’s guess whether the public would take the bait. Now, two months later, priceline.com has more than 75,000 members in its “name-your-own-price” WebHouse Club grocery service, and the company is looking to penetrate a number of markets in the Northeastern quadrant of the United States.