The battle lines have been drawn for one of the great e-commerce clashes of 2000. Proponents of online privacy and innovators of site-specific personalization are set to struggle with the big question: At what point does personalization become an invasion of an online shopper’s privacy?
E-Shoppers Choose Personalization Over Privacy
Posted by: Paul A. Greenberg January 4, 2000 12:00 AMThe battle lines have been drawn for one of the great e-commerce clashes of 2000. Proponents of online privacy and innovators of site-specific personalization are set to struggle with the big question: At what point does personalization become an invasion of an online shopper’s privacy?