The Internet and e-commerce are maturing at break-neck speed, and the days of getting an e-business started on a wing and a prayer are a diminishing speck in the rear-view mirror. By all accounts, e-tailers no longer have the luxury of trial-and-error, as competitors and lost market share can swallow start-ups whole in a matter of weeks.
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Test Before You Launch
Posted by: Jim Romeo December 10, 1999 12:00 AMThe Internet and e-commerce are maturing at break-neck speed, and the days of getting an e-business started on a wing and a prayer are a diminishing speck in the rear-view mirror. By all accounts, e-tailers no longer have the luxury of trial-and-error, as competitors and lost market share can swallow start-ups whole in a matter of weeks.