Movie-goers who check the Internet before choosing their movie destination say buying tickets online would be the logical next step in their online excursions. In an AC Nielsen ReelResearch study commissioned by America Online, more than half of AOL members said they would buy tickets online through AOL’s Moviefone.com site.
AOL Movie Marketing is Effective, Study Says
Posted by: Mary Hillebrand September 2, 1999 12:00 AMMovie-goers who check the Internet before choosing their movie destination say buying tickets online would be the logical next step in their online excursions. In an AC Nielsen ReelResearch study commissioned by America Online, more than half of AOL members said they would buy tickets online through AOL’s Moviefone.com site.