A new study done by Forrester Research Inc. shows that today’s 16-to 22-year-olds have willingly embraced the Web in much the same way their parents once embraced cable television. However, unlike their parents, this demographic is a widely untapped resource for those e-marketeers astute enough to exploit it. Consider:
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Future of E-Commerce In Young Consumers’ Hands
Posted by: Chet Dembeck August 24, 1999 12:00 AMA new study done by Forrester Research Inc. shows that today’s 16-to 22-year-olds have willingly embraced the Web in much the same way their parents once embraced cable television. However, unlike their parents, this demographic is a widely untapped resource for those e-marketeers astute enough to exploit it. Consider: