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Disney Makes Online Back-to-School Push
Posted by: Mary Hillebrand August 18, 1999 12:00 AM

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By adding GO Shop to their network of online family entertainment sites, The Walt Disney Co. is making a major attempt to tap into the lucrative back-to-school market. Parents and students can now visit Go.com, Disney.com and Family.com in order to browse for and purchase the items they need as they head back to school.

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