Leveraging 20 years of success in the cable television business and powerful contacts in the TV and computing industries, BET Holdings is taking its Black Entertainment Television brand to the Web with BET.com. BET Chairman Robert Johnson lined up Microsoft Corp., Liberty Digital L.L.C., News Corp. and USA Networks Inc. to fund the joint venture with $35 million (US$) in start-up money. The partners also agreed to provide millions of dollars in kind support to market the new Web site.
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BET Expands TV Empire to the Web
Posted by: Mary Hillebrand August 12, 1999 12:00 AMLeveraging 20 years of success in the cable television business and powerful contacts in the TV and computing industries, BET Holdings is taking its Black Entertainment Television brand to the Web with BET.com. BET Chairman Robert Johnson lined up Microsoft Corp., Liberty Digital L.L.C., News Corp. and USA Networks Inc. to fund the joint venture with $35 million (US$) in start-up money. The partners also agreed to provide millions of dollars in kind support to market the new Web site.