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Report Predicts Online Advertising Poised To Explode
Posted by: Mary Hillebrand August 12, 1999 12:00 AM

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As the business of buying and selling in cyberspace continues to mature, online companies are also adjusting their advertising and marketing strategies to lure increasingly savvy buyers. Companies will not stop buying online ads, a new report from Forrester Research Inc. (Nasdaq: FORR) says, but they will base their decisions more directly on the results those ads garner.

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