Starbucks’ new Internet strategy does little more than sugarcoat its weak earnings, so says a report released last week by Cambridge, Massachusetts-based Forrester Research, Inc. Furthermore, the report is highly critical of the Seattle, Washington specialty coffee retailer’s “nebulous plan” to launch a lifestyle Internet portal.
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Starbucks Should Switch To Decaffeinated Internet Strategy
Posted by: Chet Dembeck August 3, 1999 12:00 AMStarbucks’ new Internet strategy does little more than sugarcoat its weak earnings, so says a report released last week by Cambridge, Massachusetts-based Forrester Research, Inc. Furthermore, the report is highly critical of the Seattle, Washington specialty coffee retailer’s “nebulous plan” to launch a lifestyle Internet portal.