One could forgive the judges of AdWeek IQ’s Interactive Marketing Award for being blinded by the glossy luminescence of Victoria’s Secret’s supermodels. Many American males, after all, have lost their power of deductive reasoning after looking at the lingerie company’s skimpy offerings.
Victoria’s Secret Slips Into Something Marketable
Posted by: Robert Conlin & James Hollander July 23, 1999 12:00 AMOne could forgive the judges of AdWeek IQ’s Interactive Marketing Award for being blinded by the glossy luminescence of Victoria’s Secret’s supermodels. Many American males, after all, have lost their power of deductive reasoning after looking at the lingerie company’s skimpy offerings.