With $30 million (US$) to back it up, Microsoft (Nasdaq: MSFT) is talking TV as its latest target for e-commerce. The Redmond, Washington software giant is investing that money in Wink Communications, Inc. to encourage cable, broadcast and satellite TV viewers to shop while they channel surf.
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Microsoft: “Who Needs a PC for E-Commerce?”
Posted by: Mary Hillebrand June 7, 1999 12:00 AMWith $30 million (US$) to back it up, Microsoft (Nasdaq: MSFT) is talking TV as its latest target for e-commerce. The Redmond, Washington software giant is investing that money in Wink Communications, Inc. to encourage cable, broadcast and satellite TV viewers to shop while they channel surf.