Starbucks’ e-commerce plans have been the source of much speculation ever since news of the company’s possible e-commerce and portal plans began to circulate last month. Things became a little more clear on Thursday, when the specialty coffee retailer announced a strategic alliance with Oxygen Media, a high-profile media company that publishes a network of Web sites for women and is working to develop a cable channel.
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Starbucks, Oxygen Media to Offer a New Blend
Posted by: Andy Wang & Gary Gately June 18, 1999 12:00 AMStarbucks’ e-commerce plans have been the source of much speculation ever since news of the company’s possible e-commerce and portal plans began to circulate last month. Things became a little more clear on Thursday, when the specialty coffee retailer announced a strategic alliance with Oxygen Media, a high-profile media company that publishes a network of Web sites for women and is working to develop a cable channel.