What’s in a name? For Amazon, Inc. (Nasdaq: AMZN), the Sotheby’s Holdings, Inc. (NYSE: BID) name brought a 7 percent rise in its stock price less than one hour after Wednesday’s opening bell in New York. For Sotheby’s, Amazon delivered a 10 percent boost. Such is the business of the Internet sales world today: Alliances are everything.
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Amazon Trades Cash for Sotheby’s Name
Posted by: Mary Hillebrand June 16, 1999 12:00 AMWhat’s in a name? For Amazon, Inc. (Nasdaq: AMZN), the Sotheby’s Holdings, Inc. (NYSE: BID) name brought a 7 percent rise in its stock price less than one hour after Wednesday’s opening bell in New York. For Sotheby’s, Amazon delivered a 10 percent boost. Such is the business of the Internet sales world today: Alliances are everything.