Online marketing suddenly looks like a red-hot industry. One day after online advertising company DoubleClick (Nasdaq: DCLK) announced a $1 billion deal to purchase market research firm Abacus Direct, America Online (NYSE: AOL) grabbed a bigger piece of the online marketing pie.
AOL Buys Into Online Marketing
Posted by: Andy Wang June 16, 1999 12:00 AMOnline marketing suddenly looks like a red-hot industry. One day after online advertising company DoubleClick (Nasdaq: DCLK) announced a $1 billion deal to purchase market research firm Abacus Direct, America Online (NYSE: AOL) grabbed a bigger piece of the online marketing pie.