Media giant CBS (NYSE: CBS) continued its foray into the online world Wednesday, with the announcement that it reached an agreement to take a 35% stake in Switchboard.com in exchange for $135 million (US$) worth of branding and promotion over the next 10 years
CBS Plugs Into $135 Million Switchboard Deal
Posted by: Robert Conlin June 2, 1999 12:00 AMMedia giant CBS (NYSE: CBS) continued its foray into the online world Wednesday, with the announcement that it reached an agreement to take a 35% stake in Switchboard.com in exchange for $135 million (US$) worth of branding and promotion over the next 10 years