Auctioning off the top hits to its advertisers is a unique search engine concept that GoTo.com, Inc. hopes will capture the imagination and pockets of Wall Street. The privately held company expects to sell 5 million common shares for $11 to $13 dollars in its initial public offering — which could happen as early as the first week of June, according to Reuters.
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Will GoTo.com Become the Model Search Engine?
Posted by: Chet Dembeck May 27, 1999 12:00 AMAuctioning off the top hits to its advertisers is a unique search engine concept that GoTo.com, Inc. hopes will capture the imagination and pockets of Wall Street. The privately held company expects to sell 5 million common shares for $11 to $13 dollars in its initial public offering — which could happen as early as the first week of June, according to Reuters.