The company that leveraged a single Seattle coffee shop into latte at every corner announced last week that it would launch a “multi-billion-dollar” Internet venture by the end of this quarter. Starbucks, however, declined to specify what this new e-commerce venture would entail, leaving many industry observers guessing. Donuts, maybe?
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The Starbucks E-Commerce Mystery
Posted by: Bill Holland April 26, 1999 12:00 AMThe company that leveraged a single Seattle coffee shop into latte at every corner announced last week that it would launch a “multi-billion-dollar” Internet venture by the end of this quarter. Starbucks, however, declined to specify what this new e-commerce venture would entail, leaving many industry observers guessing. Donuts, maybe?