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Yahoo! to Give Shop At Home Online Boost
Posted by: Mary Hillebrand May 5, 1999 12:00 AM

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For its first foray into Internet cross-marketing, TV and Internet shopping channel Shop At Home, Inc. is teaming with one of the biggest online search engines. Yahoo! Inc. (Nasdaq: YHOO) and Shop At Home (Nasdaq: SATH) announced a one-year agreement to promote each other’s Internet sites. It was also announced that Yahoo! will help Shop At Home launch its new www.collectibles.com site later this year.

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