Bot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesses US$42 billion annually.
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Bots Skew Marketing Analytics, Cost Businesses Millions
Posted by: John P. Mello Jr. December 7, 2021 04:14 AMBot activity at websites is skewing marketing analytics and costing businesses millions annually, according to a study by bot detection and mitigation firm Netacea. The company maintained in its report that the skewed analytics problem is as costly to businesses as click fraud, which costs businesses US$42 billion annually.