Looks like Facebook wanted to mount a dirty tricks campaign against Google, but so far all the mud is clinging to the social network and its PR goons. Burson-Marsteller was hired to run a negative campaign against Google’s Social Circle, aka Social Search, according to reports. Facebook confirmed it hired the PR pros but denied it was directed to run a smear campaign. Burson-Marsteller contacted publications on behalf of Facebook and proposed they run stories claiming that Social Circle was designed to gather private data and create detailed dossiers on millions of users.
Loading ...
Facebook Hires PR Guns to Ambush Google
Posted by: Rob Spiegel May 12, 2011 12:34 PMLooks like Facebook wanted to mount a dirty tricks campaign against Google, but so far all the mud is clinging to the social network and its PR goons. Burson-Marsteller was hired to run a negative campaign against Google’s Social Circle, aka Social Search, according to reports. Facebook confirmed it hired the PR pros but denied it was directed to run a smear campaign. Burson-Marsteller contacted publications on behalf of Facebook and proposed they run stories claiming that Social Circle was designed to gather private data and create detailed dossiers on millions of users.