Pew Research Center’s Project for Excellence in Journalism released a report on Monday detailing how people navigate the digital news environment. Based upon an in-depth study of detailed audience statistics from the Nielsen Company, the study examines the 25 most popular news sites in the U.S. and focuses on four main facets: how users get to sites; how long they stay; how deeply they navigate sites; and where they go afterward. Pew’s findings suggest that there are multiple groups of online news consumers, and each behaves differently. News sites develop specific strategies for serving each group.
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How Consumers Are Getting All the News That's Fit to Digitize
Posted by: Rob Spiegel May 9, 2011 02:32 PMPew Research Center’s Project for Excellence in Journalism released a report on Monday detailing how people navigate the digital news environment. Based upon an in-depth study of detailed audience statistics from the Nielsen Company, the study examines the 25 most popular news sites in the U.S. and focuses on four main facets: how users get to sites; how long they stay; how deeply they navigate sites; and where they go afterward. Pew’s findings suggest that there are multiple groups of online news consumers, and each behaves differently. News sites develop specific strategies for serving each group.