Online video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making the most of the video opportunity, however, remains modest. Many enterprises are test- running their capability for video production without reaping the rewards, since they have yet to extend the medium to their entire product catalogs or apply search engine optimization strategies to their video libraries. This is about to change.
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Pushing the Online Video Pedal to the Metal
Posted by: Yaniv Axen May 4, 2011 05:00 AMOnline video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making the most of the video opportunity, however, remains modest. Many enterprises are test- running their capability for video production without reaping the rewards, since they have yet to extend the medium to their entire product catalogs or apply search engine optimization strategies to their video libraries. This is about to change.