Has there ever been an easier time to reach an international customer base? And has there ever been a more complex time to optimize for global reach? Certainly, the Web and social media platforms make it easier for brands to reach prospects in virtually every plugged-in region of the world. However, doing so effectively requires international search engine optimization that takes into account the language preferences, cultural norms and technological parameters of each prospective market.
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International SEO - It's Not Just About Google Anymore
Posted by: Liz Elting April 18, 2011 09:40 AMHas there ever been an easier time to reach an international customer base? And has there ever been a more complex time to optimize for global reach? Certainly, the Web and social media platforms make it easier for brands to reach prospects in virtually every plugged-in region of the world. However, doing so effectively requires international search engine optimization that takes into account the language preferences, cultural norms and technological parameters of each prospective market.