This week Cisco pulled the plug on the Flip camera, a pocket-sized video camera. It was an abrupt and surprising reversal, given the popularity of the camera and the fact that Cisco acquired it from Pure Digital just a few years ago for $590 million. Cisco’s explanation: It is realigning its operations to focus on core — that is, corporate and network-centric — products. What the Flip decision signals is Cisco’s pulling back of its investment in consumer markets as stand-alone products, said Cisco spokesperson Karen Tillman.
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Cisco's Flip Flop: Lack of Brand Strategy?
Posted by: Erika Morphy April 14, 2011 10:39 AMThis week Cisco pulled the plug on the Flip camera, a pocket-sized video camera. It was an abrupt and surprising reversal, given the popularity of the camera and the fact that Cisco acquired it from Pure Digital just a few years ago for $590 million. Cisco’s explanation: It is realigning its operations to focus on core — that is, corporate and network-centric — products. What the Flip decision signals is Cisco’s pulling back of its investment in consumer markets as stand-alone products, said Cisco spokesperson Karen Tillman.